Your website is your best salesperson — it works 24/7, never calls in sick, and talks to every potential customer at once. Most small business websites don't act like it.
Get StartedThink of your website like a storefront. If the lights are dim, the sign is hard to read, and the door sticks — people walk past. It doesn't matter how good your product is if the storefront turns people away.
Most small business websites are built on platforms that work against you. Wix, Squarespace, and GoDaddy are like renting a space in a mall where the landlord controls everything — the layout, the speed, the rules. They're convenient until they're not. And every time something needs updating, you're back inside fighting the builder instead of running your business.
Hiring someone on Fiverr sounds like a shortcut. But most freelancers on those platforms are working from the same handful of WordPress templates, dropping in your logo and calling it custom. The copy reads like it could belong to any business anywhere. And when something breaks six months later, they're gone.
A website should be the last thing on your mind after it launches — not a project that never ends.
Google ranks fast sites. It penalizes slow ones.
Every ClarityWeb site is built to pass Google's Core Web Vitals by default — fast load times, clean code, no plugin bloat dragging it down.
Think of Google Lighthouse like a building inspection for your website. It scores performance, SEO, and accessibility on a scale of 0–100. Most WordPress sites score 40–70. ClarityWeb sites score 95+ by default — a structural advantage before a single keyword is touched.
A beautiful site that doesn't convert is just an expensive brochure.
Every element is designed around one question: does this move a visitor closer to getting in touch?
Layout, copy, and button placement are all deliberate. One clear CTA. No cluttered menus. No distracting animations. The page has one job — and everything on it serves that job. Conversion-focused design isn't about looking good. It's about removing every reason a visitor has to leave without acting.
You wouldn't run a business blind. Your website shouldn't either.
Analytics are installed and configured from day one. You get full visibility from the moment the site goes live — no setup required on your end.
PostHog is installed on every site. Form submissions fire as conversion events automatically. Every week, a Looker Studio report lands in your inbox — sessions, traffic sources, leads generated, and conversion rate. You always know whether the site is working, without logging into anything.
Most hosting breaks when you need it most.
ClarityWeb sites run on Cloudflare's global edge network — not shared hosting. Your site is served from data centers around the world, milliseconds from wherever your visitor is.
Cloudflare's edge network has a 99.99% uptime SLA and operates in 300+ cities globally. There are no plugins to update, no server to manage, and no WordPress vulnerabilities to patch. The site is a single deployable file — there's almost nothing that can go wrong. It's the same infrastructure used by Shopify, Discord, and major financial institutions.
Three steps. No back-and-forth for weeks. No revision cycles that drag into months.
Tell us about your business, your customers, and what you want the site to do. Share any existing materials — logo, photos, copy — or come with nothing. We work with what you have and fill in what you don't.
Franc handles design, copy, and development. No back-and-forth for weeks. No revision cycles that drag on. You review once before it goes live. That's it.
Your site is live on Cloudflare within 72 hours of kickoff. Analytics are configured. Your first weekly report follows the next week. You get back to selling.
One setup fee. One monthly rate. No contracts, no long-term commitments, cancel any time.
one-time
per month · cancel any time
No long-term commitment. No contracts. Cancel any time.
$75/month is less than most business owners spend on a single client lunch. The difference is this one keeps paying you back.
Here's an honest look at what you're actually getting — and what the difference means for your business.
DIY costs your time. Freelancers ship templates. Agencies charge 10x. ClarityWeb delivers expert work — fast, clean, and built to convert — for a fraction of agency cost.
| DIY Platform | Freelance | Agency | ClarityWeb | |
|---|---|---|---|---|
| Who builds it | You | Unknown | Junior team, PM overhead | Franc — directly |
| Time to launch | Weeks of your time | 1–4 weeks | 4–12 weeks | 72 hours |
| Lighthouse score | 40–70 | 40–70 | Varies, rarely optimized | 95+ by default |
| SEO foundation | Weak | Weak | Sometimes strong | Core Web Vitals optimized |
| Copy quality | Yours to write | Generic templates | Included, but generic | Written to convert |
| Analytics | Self-configured | Rarely included | Sometimes included | Installed + weekly report |
| Infrastructure | Shared hosting | Same | Managed WordPress | Cloudflare edge |
| Ongoing support | You | None | Retainer required | Franc, $75/mo |
| Cost | Your time + fees | $300–$2,000 | $5,000–$25,000+ | $447 + $75/mo |
"Franc overdelivered. He listens to what you want and need, then puts it all together. Great communicator — I always knew where my project was. I highly recommend Franc."Rich CavanessSales & Business Coach, Southwestern Consulting
"Franc actually cares about the clients. He wants to give people what they really need versus what he could upsell. Sometimes he'll give more than you expect."Mario ZaretePrincipal, Commonrags Agency
"He was able to deliver a solution that not only connects in the way I needed, but also automates it — lucrative in an era where time is money. He pivoted until he found something that fit."Rhonda BaldwinHR Business Performance Advisor, Insperity
"Franc has a serious talent for explaining something technical in plain language — one of the best communicators I've ever worked with."Ashton HenningFounder/Principal, Absent Agency
"Franc wasn't in this to make a quick dollar — he was in it to make a relationship and help me take my business to the next level."Ron StevensOwner, Rolling Cigars
Most people who build websites are good at one thing — design, or development, or marketing. Rarely all three. When those skills are split across different people, something always gets lost in translation. The developer builds what the designer drew. The designer drew what they thought the client meant. And nobody was thinking about whether it converts.
Franc brings all three together. He's spent years running campaigns, building digital products, and delivering web solutions for businesses across industries — from a streaming platform that launched with 3,000 paid subscribers in year one, to web and automation solutions used by organizations in 30 countries.
No project managers. No handoffs. No agency markup. Just Franc, working directly with your business. Based in Dallas, TX.
Tell us about your business and what you need. Franc will be in touch within one business day. No pitch deck. No pressure.